Attarintiki Daredhi shows a path for Block Buster formula to Mega Family

Megastar Chiranjeevi began a trend a few years back. this little technique made sure that the audience kept rushing to the theaters even after 50 days. Previously unseen scenes were added to the film after the completion of the 50 days.Starting with “Choodalani Undhi“, this same technique was used again in Shankardada MBBS, where they added a new song. Similar to this, scenes were added in Jalsa and Magadheera too after 50 days. This always jumped up the attention of the audience. An already hit film had an extended run in the theaters.

Powerstar Pawan Kalyan’s “Atharintiki daaredhi” has been declared an industry hit. Now after a successful 50 day run, brand new scenes have been added to this flick. Thanks to a great public interest in these scenes, the box office is still registering steady collections for Attharintiki Daaredhi. Attharintiki Daaredhi collections are now challenging the age old 100 crore barrier. Already the biggest grosser in the industry, Atharintiki Daaredhi is probably the closest Telugu Cinema has gotten to the 100 crore mark yet. This is surely one super hit formula.This is also one of the many sentiments that Megafans like to talk about. The most popular sentiment is the second film phenomenon. All Mega heroes have tasted tremendous success with their second film only.